Pete Wilkins founded Omaxen more than a decade ago to help entrepreneurs and executives own and maximize purpose, performance, and wellness. Based on his experiences over the course of his life and career, he is now putting all of his tried-and-true practices into one platform, The Performance Equation and Wellness app. The book and app will break down a lifetime of lessons and research into key principles that people can use to lead and live more purposefully, ultimately, helping them lead their best lives defined by them.